Category: Project question Studyhelp247

Project question Homework Solution

Project question Homework Solution

Read More

account planner
the individual at an advertising agency primarily responsible for account planning
marketing research
the systematic gathering, recording, and analysis of information to help managers make marketing decisions
advertising research
the systematic gathering and analysis of information specifically to facilitate the development or evaluation of advertising strategies, ads and commercials, and media campaigns
advertising strategy research
used to help define the product concept or to assist in the selection of target markets, advertising messages, or media vehicles
media research
the systematic gathering and analysis of information on the reach and effectiveness of media vehicles
pretesting
testing the effectiveness of an advertisement for gaps or flaws in message content before recommending it to clients, often conducted through focus groups
posttesting
testing the effectiveness of an advertisement after it has been run
marketing information systems
a set of procedures for generating an orderly flow of pertinent information for is in making marketing decisions
secondary research
the second step in the research process, designed to explore a problem by reviewing secondary data and interviewing a few key people with the most information to share
primary data
research information gained directly from the marketplace
secondary data
information that has previously been collected or published
qualitative research
research that uses in-depth studies of small, non-random samples to explore the behavior, perceptions, needs, and motivations of a target audience
Quantitative research
research that uses larger, representative samples and surveys to quantify hypotheses and measure specific market variables
projective techniques
In marketing research, asking indirect questions or otherwise involving consumers in a situation where they can express feelings about the problem or product. The purpose is to get an understanding of people’s underlying or subconscious feelings, attitudes, opinions, needs, and motives.
intensive techniques
Qualitative research aimed at probing the deepest feelings, attitudes, and beliefs of respondents through direct questioning. Typical methods include in-depth interviews and focus groups.
in-depth interview (IDI)
An intensive interview technique that uses carefully planned but loosely structured questions to probe respondents’ deeper feelings.
focus group
a qualitative method of research in which six or more people, typical of the target market, are invited to a group session to discuss the product, the service, or the marketing situation for an hour or more
ethnographic research (ethnography)
An intensive research technique that has been gaining in popularity among advertisers. It involves trying to understand behavior and culture by going out and talking to people wherever they are, while they’re doing whatever it is they do.
observation method
a method of research used when researchers actually monitor people’s actions
Universal Product Code (UPC)
An identifying series of vertical bars with a 12-digit number that adorns every consumer packaged
experimental method
A method of scientific investigation in which a researcher alters the stimulus received by a test group or groups and compares the results with those of a control group that did not receive the altered stimulus.
test market
an isolated geographic area used to introduce and test the effectiveness of a product, ad campaign, prior to a national rollout
survey
A basic method of quantitative research. To get people’s opinions, surveys may be conducted in person, by mail, on the telephone, or via the Internet.
direct questioning
a method designed to elicit a full range of responses to the advertising, effective for testing alternative advertisements in early stages of development
central location tests
A type of pretest in which videotapes of test commercials are shown to respondents on a one-to-one basis, usually in shopping center locations.
clutter tests
Method of pretesting in which commercials are grouped with noncompetitive control commercials and shown to prospective customers to measure their effectiveness in gaining attention, increasing brand awareness and comprehension, and causing attitude shifts.
attitude tests
a type of posttest that usually seeks to measure the effectiveness of an advertising campaign in creating a favorable image for a company, its brand, or its products
recall tests
Posttesting methods used to determine the extent to which an advertisement and its message have been noticed, read, or watched.
inquiry tests
A form of test in which consumer responses to an ad for information or free samples are tabulated.
sales tests
A useful measure of advertising effectiveness when advertising is the dominant element, or the only variable, in the company’s marketing plan. Sales tests are more suited for gauging the effectiveness of campaigns than of individual ads or components of ads.
validity
an important characteristic of a research test. For a test to be valid, it must reflect the true status of the market
Reliability
an important characteristic of research test results. For a test to be reliable, it must be repeatable, producing the same result each time it is administered
sample
a portion of the population selected by market researchers to represent the appropriate targeted population. A free trial of a product
universe
an entire target population
probability samples
a research sample in which all members of the target population have an equal and independent chance of being selected for the study
Non-probability samples
research samples that fo not provide every unit in the population with an equal chance of being included. As a result there is no guarantee that the sample will be representative
marketing plan
the plan that directs the company’s marketing effort
top-down marketing
the traditional planning process with four main elements: situation analysis, marketing objectives, marketing strategy, and tactics or action programs
situation analysis
a factual statement of the organization’s current situation and how it got there
SWOT analysis
after assessing a company’s situation, the writer of a marketing plan prepares an analysis that identifies the brand’s or product’s strengths, weaknesses, opportunities, and threats
corporate objectives
goals of the company stated in terms of profit or return on investment
marketing objectives
goals of the marketing effort that may be expressed in terms of the needs of specific target markets and specific sales objectives
need-satisfying objectives
a marketing objective that shifts management’s view of the organization from a producer of products or services to a satisfier of target market needs
sales-target objective
Marketing objectives that relate to a company’s sales. They may be expressed in terms of total sales volume; sales by product, market segment, or customer type; market share; growth rate of sales volume; or gross profit.
marketing strategy
the statement of how the company is going to accomplish its marketing objectives
positioning
The association of a brand’s features and benefits with a particular set of customer needs, clearly differentiating it from the competition in the mind of the customer.
product life cycle
Progressive stages in the life of a product—including introduction, growth, maturity, and decline—that affect the way a product is marketed and advertised.
tactics
the specific short-term actions that will be used to achieve marketing objectives
bottom-up marketing
The opposite of standard, top-down marketing planning, bottom-up marketing focuses on one specific tactic and develops it into an overall strategy.
relationship marketing
creating, maintaining, and enhancing long-term relationships with customers and other stakeholders that result in exchanges of information and other things of mutual value
value
the ratio of perceived benefits to the price of the product
stakeholders
In relationship marketing, customers, employees, centers of influence, stockholders, the financial community, and the press. Different stakeholders require different types of relationships.
lifetime customer value (LCV)
the total sales or profit value of a customer to a marketer over the course of that customer’s lifetime
synergy
an effect achieved when the sum of the parts is greater than that expected from simply adding together the individual components
endcap promotion
a merchandising method that uses special displays on shelving at the end of aisles in a store
integrated marketing communications (IMC)
The process of building and reinforcing mutually profitable relationships with employees, customers, other stakeholders, and the general public by developing and coordinating a strategic communications program that enables them to make constructive contact with the company/brand through a variety of media.
planned messages
Traditional marketing communications messages, including advertising, sales promotion, publicity, and personal selling. These messages have the least impact because they are seen as self-serving.
product messages
messages communicated by a product, its packaging, price, or distribution elements
service messages
Messages resulting from employee interactions with customers. These messages typically have greater impact than planned messages.
unplanned messages
Messages that emanate from gossip, unsought news stories, rumors, or major disasters. Companies have little control over unplanned messages, but the messages can dramatically affect customers’ attitudes.
advertising plan
The plan that directs the company’s advertising effort. A natural outgrowth of the marketing plan, it analyzes the situation, sets advertising objectives, and lays out a specific strategy from which ads and campaigns are created.
advertising strategy
the advertising objective declares what the advertiser wants with respect to consumer awareness, attitude, and preference. Advertising strategy describes how to get there. It consists of 2 subcategories: the creative and media
creative strategy
a written statement that serves as the creative team’s guide for writing and producing an ad. It decides the most important issues that should be considered in the development of the ad (who what when where and why), including the objective of the advertising, a definition and description of the target audience, the key benefit to be promised, the product features that support the promise, the style, approach, or tone to the used and what the copy should communicate
media strategy
A document that helps media planners determine how messages will be delivered to consumers. It defines the target audience, the communication objectives that must be achieved, and the characteristics of the media that will be used for delivery of the messages.
percentage of sales method
A method of advertising budget allocation based on a percentage of the previous year’s sales, the anticipated sales for the next year, or a combination of the two.
share of market/share of voice method
A method of allocating advertising funds based on determining the firm’s goals for a certain share of the market and then applying a slightly higher percentage of industry advertising dollars to the firm’s budget.
objective/task method
A method of determining advertising allocations, also referred to as the budget-buildup method, that defines objectives and how advertising is to be used to accomplish them. It has three steps: defining the objectives, determining strategy, and estimating the cost.
media planning
the process that directs advertising messages to the right people in the right place at the right time
audience objectives
definitions of the specific types of people the advertiser wants to reach
media vehicles
particular media programs or publications
distribution objectives
where, when, and how advertising should appear
circulation
A statistical measure of a print medium’s audience; includes subscription and vendor sales and primary and secondary readership.
Opportunity to see (OTS)
a possible exposure of an advertising message to one audience member
gross impressions
The total of all the audiences delivered by a media plan.
rating
The percentage of homes or individuals exposed to an advertising medium.
television households (TVHH)
households with TV sets
gross rating points (GRPs)
the total audience delivery or weight of a specific media schedule. One rating points equals 1 percent of a particular market’s population.
readers per copy (RPC)
Variable used to determine the total reach of a given print medium. RPC is multiplied by the number of vendor and subscription sales to determine the total audience size.
pass-along rate
the number of people who read a magazine without actually buying it
message weight
the total size of the audience for a set of ads or an entire campaign
advertising impression
a possible exposure of the advertising message to one audience member
reach
The total number of different people or households exposed to an advertising schedule during a given time, usually four weeks. Reach measures the unduplicated extent of audience exposure to a media vehicle and may be expressed either as a percentage of the total market or as a raw number.
Frequency
the number of times the same person or household is exposed to a vehicle in a specified time span. Across a total audience, this is calculated as the average number of times individuals or homes are exposed to the vehicle
continuity
the duration of an advertising message or campaign over a given period of time
effective reach
Term used to describe the quality of exposure. It measures the number or percentage of the audience who receive enough exposures for the message to truly be received.
effective frequency
the average number of times a person must see or hear a message before it becomes effective
wearout
the point at which an advertising message has been seen or heard so often that it starts to irritate consumers and therefore loses its effectiveness
advertising response curve
a graphical representation of the relationship between advertising levels and sales results
five M’s
The elements of the media mix that include markets, money, media, mechanics, and methodology.
methodology
The overall strategy of selecting and scheduling media vehicles to achieve the desired reach, frequency, and continuity objectives.
brand development index (BDI)
The percentage of a brand’s total sales in an area divided by the total population in the area; it indicates the sales potential of a particular brand in a specific market area.
category development index (CDI)
The percentage of a product category’s total U.S. sales in an area divided by the percentage of total U.S. population in the area.
markets
groups of potential customers who share a common interest, need, or desire; who can use the offered good or service to some advantage; and who can afford or are willing to pay the purchase price
money
in media planning, one of the five elements in the media mix
mechanics
one of the five M’s of the media mix, dealing creatively with the available advertising media options
audience
the total number of people exposed to a particular medium
exposure value
the value of a medium determined by how well it exposes an ad to the target audience
attention value
a consideration in selecting media based on the degree of attention paid to ads in particular media by those exposed to them
motivation value
A consideration in selecting media based on the medium’s ability to motivate people to act. Positive factors include prestige, good quality reproduction, timeliness, and editorial relevance.
cost per thousand or CPM
a common term describing the cost of reaching 1,000 people in a medium’s audience
cost-effciency
the cost of reaching the target through a particular medium as opposed to the cost of reaching the medium’s total circulation
target CPM (TCPM)
the cost per thousand to expose a message to the target audience rather than to the total circulation
cost per point (CPP)
a simple computation used by media buyers to determine which broadcast programs are the most efficient in relation to the target audience
mixed-media approach
using a combination of advertising media vehicles in a single advertising campaign
continous schedule
A method of scheduling media in which advertising runs steadily with little variation.
fighting
An intermittent media scheduling pattern in which periods of advertising are alternated with periods of no advertising at all.
pulsing
mixing continuity and flighting strategies in media scheduling
bursting
A media scheduling method for promoting high-ticket items that require careful consideration, such as running the same commercial every half-hour on the same network in prime time.
roadblocking
Buying simultaneous airtime on all four television networks.
blinking
A scheduling technique in which the advertiser floods the airwaves for one day on both cable and network channels to make it virtually impossible to miss the ads.
media buyer
Person responsible for negotiating and contracting the purchase of advertisement space and time in various media.
Design: Free Advertising Quiz Answers

account planner
the individual at an advertising agency primarily responsible for account planning
marketing research
the systematic gathering, recording, and analysis of information to help managers make marketing decisions
advertising research
the systematic gathering and analysis of information specifically to facilitate the development or evaluation of advertising strategies, ads and commercials, and media campaigns
advertising strategy research
used to help define the product concept or to assist in the selection of target markets, advertising messages, or media vehicles
media research
the systematic gathering and analysis of information on the reach and effectiveness of media vehicles
pretesting
testing the effectiveness of an advertisement for gaps or flaws in message content before recommending it to clients, often conducted through focus groups
posttesting
testing the effectiveness of an advertisement after it has been run
marketing information systems
a set of procedures for generating an orderly flow of pertinent information for is in making marketing decisions
secondary research
the second step in the research process, designed to explore a problem by reviewing secondary data and interviewing a few key people with the most information to share
primary data
research information gained directly from the marketplace
secondary data
information that has previously been collected or published
qualitative research
research that uses in-depth studies of small, non-random samples to explore the behavior, perceptions, needs, and motivations of a target audience
Quantitative research
research that uses larger, representative samples and surveys to quantify hypotheses and measure specific market variables
projective techniques
In marketing research, asking indirect questions or otherwise involving consumers in a situation where they can express feelings about the problem or product. The purpose is to get an understanding of people’s underlying or subconscious feelings, attitudes, opinions, needs, and motives.
intensive techniques
Qualitative research aimed at probing the deepest feelings, attitudes, and beliefs of respondents through direct questioning. Typical methods include in-depth interviews and focus groups.
in-depth interview (IDI)
An intensive interview technique that uses carefully planned but loosely structured questions to probe respondents’ deeper feelings.
focus group
a qualitative method of research in which six or more people, typical of the target market, are invited to a group session to discuss the product, the service, or the marketing situation for an hour or more
ethnographic research (ethnography)
An intensive research technique that has been gaining in popularity among advertisers. It involves trying to understand behavior and culture by going out and talking to people wherever they are, while they’re doing whatever it is they do.
observation method
a method of research used when researchers actually monitor people’s actions
Universal Product Code (UPC)
An identifying series of vertical bars with a 12-digit number that adorns every consumer packaged
experimental method
A method of scientific investigation in which a researcher alters the stimulus received by a test group or groups and compares the results with those of a control group that did not receive the altered stimulus.
test market
an isolated geographic area used to introduce and test the effectiveness of a product, ad campaign, prior to a national rollout
survey
A basic method of quantitative research. To get people’s opinions, surveys may be conducted in person, by mail, on the telephone, or via the Internet.
direct questioning
a method designed to elicit a full range of responses to the advertising, effective for testing alternative advertisements in early stages of development
central location tests
A type of pretest in which videotapes of test commercials are shown to respondents on a one-to-one basis, usually in shopping center locations.
clutter tests
Method of pretesting in which commercials are grouped with noncompetitive control commercials and shown to prospective customers to measure their effectiveness in gaining attention, increasing brand awareness and comprehension, and causing attitude shifts.
attitude tests
a type of posttest that usually seeks to measure the effectiveness of an advertising campaign in creating a favorable image for a company, its brand, or its products
recall tests
Posttesting methods used to determine the extent to which an advertisement and its message have been noticed, read, or watched.
inquiry tests
A form of test in which consumer responses to an ad for information or free samples are tabulated.
sales tests
A useful measure of advertising effectiveness when advertising is the dominant element, or the only variable, in the company’s marketing plan. Sales tests are more suited for gauging the effectiveness of campaigns than of individual ads or components of ads.
validity
an important characteristic of a research test. For a test to be valid, it must reflect the true status of the market
Reliability
an important characteristic of research test results. For a test to be reliable, it must be repeatable, producing the same result each time it is administered
sample
a portion of the population selected by market researchers to represent the appropriate targeted population. A free trial of a product
universe
an entire target population
probability samples
a research sample in which all members of the target population have an equal and independent chance of being selected for the study
Non-probability samples
research samples that fo not provide every unit in the population with an equal chance of being included. As a result there is no guarantee that the sample will be representative
marketing plan
the plan that directs the company’s marketing effort
top-down marketing
the traditional planning process with four main elements: situation analysis, marketing objectives, marketing strategy, and tactics or action programs
situation analysis
a factual statement of the organization’s current situation and how it got there
SWOT analysis
after assessing a company’s situation, the writer of a marketing plan prepares an analysis that identifies the brand’s or product’s strengths, weaknesses, opportunities, and threats
corporate objectives
goals of the company stated in terms of profit or return on investment
marketing objectives
goals of the marketing effort that may be expressed in terms of the needs of specific target markets and specific sales objectives
need-satisfying objectives
a marketing objective that shifts management’s view of the organization from a producer of products or services to a satisfier of target market needs
sales-target objective
Marketing objectives that relate to a company’s sales. They may be expressed in terms of total sales volume; sales by product, market segment, or customer type; market share; growth rate of sales volume; or gross profit.
marketing strategy
the statement of how the company is going to accomplish its marketing objectives
positioning
The association of a brand’s features and benefits with a particular set of customer needs, clearly differentiating it from the competition in the mind of the customer.
product life cycle
Progressive stages in the life of a product—including introduction, growth, maturity, and decline—that affect the way a product is marketed and advertised.
tactics
the specific short-term actions that will be used to achieve marketing objectives
bottom-up marketing
The opposite of standard, top-down marketing planning, bottom-up marketing focuses on one specific tactic and develops it into an overall strategy.
relationship marketing
creating, maintaining, and enhancing long-term relationships with customers and other stakeholders that result in exchanges of information and other things of mutual value
value
the ratio of perceived benefits to the price of the product
stakeholders
In relationship marketing, customers, employees, centers of influence, stockholders, the financial community, and the press. Different stakeholders require different types of relationships.
lifetime customer value (LCV)
the total sales or profit value of a customer to a marketer over the course of that customer’s lifetime
synergy
an effect achieved when the sum of the parts is greater than that expected from simply adding together the individual components
endcap promotion
a merchandising method that uses special displays on shelving at the end of aisles in a store
integrated marketing communications (IMC)
The process of building and reinforcing mutually profitable relationships with employees, customers, other stakeholders, and the general public by developing and coordinating a strategic communications program that enables them to make constructive contact with the company/brand through a variety of media.
planned messages
Traditional marketing communications messages, including advertising, sales promotion, publicity, and personal selling. These messages have the least impact because they are seen as self-serving.
product messages
messages communicated by a product, its packaging, price, or distribution elements
service messages
Messages resulting from employee interactions with customers. These messages typically have greater impact than planned messages.
unplanned messages
Messages that emanate from gossip, unsought news stories, rumors, or major disasters. Companies have little control over unplanned messages, but the messages can dramatically affect customers’ attitudes.
advertising plan
The plan that directs the company’s advertising effort. A natural outgrowth of the marketing plan, it analyzes the situation, sets advertising objectives, and lays out a specific strategy from which ads and campaigns are created.
advertising strategy
the advertising objective declares what the advertiser wants with respect to consumer awareness, attitude, and preference. Advertising strategy describes how to get there. It consists of 2 subcategories: the creative and media
creative strategy
a written statement that serves as the creative team’s guide for writing and producing an ad. It decides the most important issues that should be considered in the development of the ad (who what when where and why), including the objective of the advertising, a definition and description of the target audience, the key benefit to be promised, the product features that support the promise, the style, approach, or tone to the used and what the copy should communicate
media strategy
A document that helps media planners determine how messages will be delivered to consumers. It defines the target audience, the communication objectives that must be achieved, and the characteristics of the media that will be used for delivery of the messages.
percentage of sales method
A method of advertising budget allocation based on a percentage of the previous year’s sales, the anticipated sales for the next year, or a combination of the two.
share of market/share of voice method
A method of allocating advertising funds based on determining the firm’s goals for a certain share of the market and then applying a slightly higher percentage of industry advertising dollars to the firm’s budget.
objective/task method
A method of determining advertising allocations, also referred to as the budget-buildup method, that defines objectives and how advertising is to be used to accomplish them. It has three steps: defining the objectives, determining strategy, and estimating the cost.
media planning
the process that directs advertising messages to the right people in the right place at the right time
audience objectives
definitions of the specific types of people the advertiser wants to reach
media vehicles
particular media programs or publications
distribution objectives
where, when, and how advertising should appear
circulation
A statistical measure of a print medium’s audience; includes subscription and vendor sales and primary and secondary readership.
Opportunity to see (OTS)
a possible exposure of an advertising message to one audience member
gross impressions
The total of all the audiences delivered by a media plan.
rating
The percentage of homes or individuals exposed to an advertising medium.
television households (TVHH)
households with TV sets
gross rating points (GRPs)
the total audience delivery or weight of a specific media schedule. One rating points equals 1 percent of a particular market’s population.
readers per copy (RPC)
Variable used to determine the total reach of a given print medium. RPC is multiplied by the number of vendor and subscription sales to determine the total audience size.
pass-along rate
the number of people who read a magazine without actually buying it
message weight
the total size of the audience for a set of ads or an entire campaign
advertising impression
a possible exposure of the advertising message to one audience member
reach
The total number of different people or households exposed to an advertising schedule during a given time, usually four weeks. Reach measures the unduplicated extent of audience exposure to a media vehicle and may be expressed either as a percentage of the total market or as a raw number.
Frequency
the number of times the same person or household is exposed to a vehicle in a specified time span. Across a total audience, this is calculated as the average number of times individuals or homes are exposed to the vehicle
continuity
the duration of an advertising message or campaign over a given period of time
effective reach
Term used to describe the quality of exposure. It measures the number or percentage of the audience who receive enough exposures for the message to truly be received.
effective frequency
the average number of times a person must see or hear a message before it becomes effective
wearout
the point at which an advertising message has been seen or heard so often that it starts to irritate consumers and therefore loses its effectiveness
advertising response curve
a graphical representation of the relationship between advertising levels and sales results
five M’s
The elements of the media mix that include markets, money, media, mechanics, and methodology.
methodology
The overall strategy of selecting and scheduling media vehicles to achieve the desired reach, frequency, and continuity objectives.
brand development index (BDI)
The percentage of a brand’s total sales in an area divided by the total population in the area; it indicates the sales potential of a particular brand in a specific market area.
category development index (CDI)
The percentage of a product category’s total U.S. sales in an area divided by the percentage of total U.S. population in the area.
markets
groups of potential customers who share a common interest, need, or desire; who can use the offered good or service to some advantage; and who can afford or are willing to pay the purchase price
money
in media planning, one of the five elements in the media mix
mechanics
one of the five M’s of the media mix, dealing creatively with the available advertising media options
audience
the total number of people exposed to a particular medium
exposure value
the value of a medium determined by how well it exposes an ad to the target audience
attention value
a consideration in selecting media based on the degree of attention paid to ads in particular media by those exposed to them
motivation value
A consideration in selecting media based on the medium’s ability to motivate people to act. Positive factors include prestige, good quality reproduction, timeliness, and editorial relevance.
cost per thousand or CPM
a common term describing the cost of reaching 1,000 people in a medium’s audience
cost-effciency
the cost of reaching the target through a particular medium as opposed to the cost of reaching the medium’s total circulation
target CPM (TCPM)
the cost per thousand to expose a message to the target audience rather than to the total circulation
cost per point (CPP)
a simple computation used by media buyers to determine which broadcast programs are the most efficient in relation to the target audience
mixed-media approach
using a combination of advertising media vehicles in a single advertising campaign
continous schedule
A method of scheduling media in which advertising runs steadily with little variation.
fighting
An intermittent media scheduling pattern in which periods of advertising are alternated with periods of no advertising at all.
pulsing
mixing continuity and flighting strategies in media scheduling
bursting
A media scheduling method for promoting high-ticket items that require careful consideration, such as running the same commercial every half-hour on the same network in prime time.
roadblocking
Buying simultaneous airtime on all four television networks.
blinking
A scheduling technique in which the advertiser floods the airwaves for one day on both cable and network channels to make it virtually impossible to miss the ads.
media buyer
Person responsible for negotiating and contracting the purchase of advertisement space and time in various media.
Design: Free Advertising Quiz Answers

Read More

Develop the Value Offering—the Product Experience (Chapters 8-10) : Product: HULU   Q1. Explain your product planning efforts. (Ch. 8) Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others. (Ch.8) Q3. Discuss your techniques of building the equity of your brand. (Ch.9) Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9) Q5. Describe the support services and post-sale service arrangements provided by the firm and required by buyers. (Ch.10)

Product: HULU  
Q1. Explain your product planning efforts. (Ch. 8)
Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others. (Ch.8)
Q3. Discuss your techniques of building the equity of your brand. (Ch.9)
Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9)
Q5. Describe the support services and post-sale service arrangements provided by the firm and required by buyers. (Ch.10)

Read More

Wk5 Assignment WRLD HISTORY : Week 5: New Advancements and New Threats Change, growth, determination, and aspiration… all important ingredients in the recipe for a new world order! While President George H.W. Bush’s first-time reference to a new world order accurately predicted many positive developments, those references also had unintended consequences. “What is at stake is more than one small country, it is a big idea—a new world order, where diverse nations are drawn together in common cause to achieve the universal aspirations of mankind: peace and security, freedom, and the rule of law. Such is a world worthy of our struggle, and worthy of our children’s future” (President G.H. Bush, 1991). As you read last week, one such consequence was the collapse of the Soviet Union in the 1990s. From negative occurrences during the Cold War era came growth and positive results, as the Cold War ended and new European nations emerged and began to grow. While the changes in Europe were occurring, African and Asian markets began to open up and technological advancements begin to appear within those nations. In addition, they also witnessed other long-awaited positive transformations, such as improved living conditions and an increase in the medical care available to the people of those nations. Democracy began to move to the forefront as many of these emerging nations continued to work to achieve economic stability and as they welcomed economic competition. India and China began to compete with the United States by providing an inexpensive labor force, which led to an increase in consumerism. This increase went hand-in-hand with the demand for technology and scientific advancements. This week you will analyze, in more detail, the top global advancements and threats in the last half of the 20th century. Learning Objectives By the end of this week, you should be able to: Evaluate the top three global threats that affect people and assess how these threats have altered relationships among local communities as well as the nations of the world Analyze three important elements from the years 1945–2000 and their current effects Outline elements from the years 1945–2000 that will continue to have an effect on the next 20 years Identify countries that experienced great change and advancements during the late 20th century Learning Resources Required Readings Ivanov, I. (2000). The Missile-Defense Mistake – Undermining Strategic Stability and the ABM Treaty. Foreign Affairs, 79(5), 15-20. Gilbert, M. (2014). History of the twentieth century. Read Chapters 11 and 12. Moss, W. G. (2008). An age of progress? Clashing twentieth-century global forces.  Read Chapter 5 Martinez, J. M. (2012). Terrorist attacks on American soil: From the civil war era to the present.  Read Chapter 12 Final Project: Top 3 Elements The Final Project that was mentioned in Week 1 is due by Day 7 of this week. Please be sure your project meets the specified criteria before submitting it. To prepare for this Assignment: Review and base your decision for your Top 3 elements on the Learning Resources from Weeks 1–5. Use the notes that you took as you read materials and completed assignments in Weeks 1–5, specifically the Top 3 items that you earmarked as items that you would like to write about for the Final Project. General Instructions for the Final Project: Compose a 3- to 4-page essay in which you do the following: Analyze the three most important elements from the years between 1945–2000 and how they shape life in the 21st century. Choose elements from the following list: Scientific advancements and innovations Technological advancements and innovations Medical advancements and innovations Political policies (Global and/or national) Political documents/doctrines Global alliances Global economy Other? Outline how you believe these three elements will continue to have an effect (or if the effect might increase or decline) in the next 20 years and why. Support your assertions by making at least 2 references, in proper APA format, to your course readings. Questions about this assignment? Post them in the Ask the Instructor area. That way, everyone in the class will see, and benefit from, the Instructor’s response. By Day 7 Submit your Assignment. In order to receive full credit, all assignments are due on time. Should you encounter an unanticipated and uncontrollable life event that may prevent you from meeting an assignment deadline, contact the Instructor immediately to request an extension. Your Instructor’s contact information is in the Contact the Instructor area. For a full description of the late policy, please refer to the “Policies on Late Assignments” section of your Syllabus. Submission and Grading Information To submit your completed Assignment for review and grading, do the following: Please save your Assignment using the naming convention “WK5Proj+last name+first initial.(extension)” as the name. Click the Assignment Evaluation Criteria to review the Grading Criteria for the Assignment. Click the Week 5 Project link. You will also be able to “View Rubric” for grading criteria from this area. Next, from the Attach File area, click on the Browse My Computer button. Find the document you saved as “WK5Proj+last name+first initial.(extension)” and click Open. If applicable: From the Plagiarism Tools area, click the checkbox for I agree to submit my paper(s) to the Global Reference Database. Click on the Submit button to complete your submission. Grading Criteria To access your evaluation criteria: Assignment Evaluation Criteria Check Your Assignment Draft for Authenticity To check your Assignment draft for authenticity: Submit your Week 5 Project draft and review the originality report. Submit Your Project by Day 7 To submit your Project: Week 5 Project Week in Review This week you analyzed in greater detail the top global threats and advancements in the last half of the 20th century and outlined elements that will continue to have an effect on the next 20 years. In the final week you will examine the events from 1945–2000 and assess the effects and consequences of globalization. To go to the next week: Week 6

Week 5: New Advancements and New Threats
Change, growth, determination, and aspiration… all important ingredients in the recipe for a new world order!
While President George H.W. Bush’s first-time reference to a new world order accurately predicted many positive developments, those references also had unintended consequences.
“What is at stake is more than one small country, it is a big idea—a new world order, where diverse nations are drawn together in common cause to achieve the universal aspirations of mankind: peace and security, freedom, and the rule of law. Such is a world worthy of our struggle, and worthy of our children’s future” (President G.H. Bush, 1991).

As you read last week, one such consequence was the collapse of the Soviet Union in the 1990s. From negative occurrences during the Cold War era came growth and positive results, as the Cold War ended and new European nations emerged and began to grow.
While the changes in Europe were occurring, African and Asian markets began to open up and technological advancements begin to appear within those nations. In addition, they also witnessed other long-awaited positive transformations, such as improved living conditions and an increase in the medical care available to the people of those nations.
Democracy began to move to the forefront as many of these emerging nations continued to work to achieve economic stability and as they welcomed economic competition. India and China began to compete with the United States by providing an inexpensive labor force, which led to an increase in consumerism. This increase went hand-in-hand with the demand for technology and scientific advancements.
This week you will analyze, in more detail, the top global advancements and threats in the last half of the 20th century.
Learning Objectives
By the end of this week, you should be able to:

Evaluate the top three global threats that affect people and assess how these threats have altered relationships among local communities as well as the nations of the world
Analyze three important elements from the years 1945–2000 and their current effects
Outline elements from the years 1945–2000 that will continue to have an effect on the next 20 years
Identify countries that experienced great change and advancements during the late 20th century

Learning Resources
Required Readings
Ivanov, I. (2000). The Missile-Defense Mistake – Undermining Strategic Stability and the ABM Treaty. Foreign Affairs, 79(5), 15-20.
Gilbert, M. (2014). History of the twentieth century.
Read Chapters 11 and 12.
Moss, W. G. (2008). An age of progress? Clashing twentieth-century global forces. 
Read Chapter 5
Martinez, J. M. (2012). Terrorist attacks on American soil: From the civil war era to the present. 
Read Chapter 12

Final Project: Top 3 Elements
The Final Project that was mentioned in Week 1 is due by Day 7 of this week. Please be sure your project meets the specified criteria before submitting it.
To prepare for this Assignment:

Review and base your decision for your Top 3 elements on the Learning Resources from Weeks 1–5. Use the notes that you took as you read materials and completed assignments in Weeks 1–5, specifically the Top 3 items that you earmarked as items that you would like to write about for the Final Project.

General Instructions for the Final Project:
Compose a 3- to 4-page essay in which you do the following:

Analyze the three most important elements from the years between 1945–2000 and how they shape life in the 21st century.
Choose elements from the following list:

Scientific advancements and innovations
Technological advancements and innovations
Medical advancements and innovations
Political policies (Global and/or national)
Political documents/doctrines
Global alliances
Global economy
Other?

Outline how you believe these three elements will continue to have an effect (or if the effect might increase or decline) in the next 20 years and why.
Support your assertions by making at least 2 references, in proper APA format, to your course readings.

Questions about this assignment? Post them in the Ask the Instructor area. That way, everyone in the class will see, and benefit from, the Instructor’s response.
By Day 7
Submit your Assignment. In order to receive full credit, all assignments are due on time. Should you encounter an unanticipated and uncontrollable life event that may prevent you from meeting an assignment deadline, contact the Instructor immediately to request an extension. Your Instructor’s contact information is in the Contact the Instructor area. For a full description of the late policy, please refer to the “Policies on Late Assignments” section of your Syllabus.
Submission and Grading Information
To submit your completed Assignment for review and grading, do the following:

Please save your Assignment using the naming convention “WK5Proj+last name+first initial.(extension)” as the name.
Click the Assignment Evaluation Criteria to review the Grading Criteria for the Assignment.
Click the Week 5 Project link. You will also be able to “View Rubric” for grading criteria from this area.
Next, from the Attach File area, click on the Browse My Computer button. Find the document you saved as “WK5Proj+last name+first initial.(extension)” and click Open.
If applicable: From the Plagiarism Tools area, click the checkbox for I agree to submit my paper(s) to the Global Reference Database.
Click on the Submit button to complete your submission.

Grading Criteria
To access your evaluation criteria:

Assignment Evaluation Criteria
Check Your Assignment Draft for Authenticity
To check your Assignment draft for authenticity:

Submit your Week 5 Project draft and review the originality report.
Submit Your Project by Day 7
To submit your Project:

Week 5 Project
Week in Review
This week you analyzed in greater detail the top global threats and advancements in the last half of the 20th century and outlined elements that will continue to have an effect on the next 20 years. In the final week you will examine the events from 1945–2000 and assess the effects and consequences of globalization.
To go to the next week:

Week 6

Read More

Cybersecurity and Risk Management : Consider your organization or another organization that has been  affected by a cyber-attack. Feel free to research current events on this  topic if you do not have personal experience with an organization who  has been affected by a cyber-attack. Once you have selected an  organization, answer the following questions: Provide a summary of the organization you have selected. What type of cyber-attack occurred? How did the attack occur? As a business manager, what are some recommendations you would  make to the organization, from a business perspective, to better defend  itself in the future? What steps can the business take to better support IT security? Explain. Embed course material concepts, principles, and theories, which require supporting citations along with at least two scholarly peer reviewed references supporting your answer.   Use APA style guidelines. You are required to reply to at least two peer discussion question  post answers to this weekly discussion question and/or your instructor’s  response to your posting. These post replies need to be substantial and  constructive in nature. They should add to the content of the post and  evaluate/analyze that post answer. Normal course dialogue doesn’t  fulfill these two peer replies but is expected throughout the course.  Answering all course questions is also required.   Required Chapter 5 in Information Technology for Management: On-Demand Strategies for Performance, Growth, and Sustainability Altuntas, M., Berry-Stölzle, T. R., & Hoyt, R. E. (2020). Enterprise Risk Management Adoption and Managerial Incentives. Journal of Insurance Issues, 43(2),  1–42. Retrieved from  https://csuglobal.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=145969927&site=eds-live Öbrand, L., Holmström, J., & Newman, M. (2018). Navigating Rumsfeld’s quadrants: A performative perspective on IT risk management. Technology in Society, 53, 1-8.

Consider your organization or another organization that has been  affected by a cyber-attack. Feel free to research current events on this  topic if you do not have personal experience with an organization who  has been affected by a cyber-attack. Once you have selected an  organization, answer the following questions:

Provide a summary of the organization you have selected.
What type of cyber-attack occurred?
How did the attack occur?
As a business manager, what are some recommendations you would  make to the organization, from a business perspective, to better defend  itself in the future?
What steps can the business take to better support IT security? Explain.

Embed course material concepts, principles, and theories, which require supporting citations along with at least two scholarly peer reviewed references supporting your answer.  
Use APA style guidelines.
You are required to reply to at least two peer discussion question  post answers to this weekly discussion question and/or your instructor’s  response to your posting. These post replies need to be substantial and  constructive in nature. They should add to the content of the post and  evaluate/analyze that post answer. Normal course dialogue doesn’t  fulfill these two peer replies but is expected throughout the course.  Answering all course questions is also required.

 
Required

Chapter 5 in Information Technology for Management: On-Demand Strategies for Performance, Growth, and Sustainability
Altuntas, M., Berry-Stölzle, T. R., & Hoyt, R. E. (2020). Enterprise Risk Management Adoption and Managerial Incentives. Journal of Insurance Issues, 43(2),  1–42. Retrieved from  https://csuglobal.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=145969927&site=eds-live
Öbrand, L., Holmström, J., & Newman, M. (2018). Navigating Rumsfeld’s quadrants: A performative perspective on IT risk management. Technology in Society, 53, 1-8.

Read More

Networks, Collaborative Technology, and the Internet of Things : Critical Thinking    Collaborative Technologies and the Internet of Things (IoT) (105 points) Conduct research and write a paper on either mobile technologies or  the Internet of Things (IoT). In your paper, address the following: Briefly define the technology (collaborative technologies or IoT technologies). How and why are organizations applying this technology? Identify and describe one real-world example. What are the benefits of the technology to organizations? For example, does the technology reduce costs? How does the technology benefit the organization’s internal and external users? What are some challenges or potential problems of the technology to the organization? In your opinion, do the benefits outweigh these concerns? Explain. Your well-written report should be 4-5 pages in length, not  including the cover and reference pages. Use APA style academic writing    Required Chapter 4: Networks, Collaborative Technology, and the Internet of Things in Information Technology for Management: On-Demand Strategies for Performance, Growth, and Sustainability Monteiro, E., & Parmiggiani, E. (2019). Synthetic Knowing: The Politics of the Internet of Things. MIS Quarterly, 43(1), 167–184. https://doi.org/10.25300/MISQ/2019/13799 Schahram Dustdar, Surya Nepal, & James Joshi. (2019). Introduction to the Special Section on Advances in Internet-based Collaborative Technologies. ACM Transactions on Internet Technology (TOIT) – Special Section on Advances in Internet-Based Collaborative Technologies, 19(3), 1–4.https://doi.org/10.1145/3361071 Oueis, J., Conan, V., Lavaux, D., Rivano, H., Stanica, R., & Valois, F. (2019). Core network function placement in self-deployable mobile networks. Computer Communications, 133, 12–23.

Critical Thinking 
 
Collaborative Technologies and the Internet of Things (IoT) (105 points)
Conduct research and write a paper on either mobile technologies or  the Internet of Things (IoT). In your paper, address the following:

Briefly define the technology (collaborative technologies or IoT technologies).
How and why are organizations applying this technology? Identify and describe one real-world example.
What are the benefits of the technology to organizations? For example, does the technology reduce costs?
How does the technology benefit the organization’s internal and external users?
What are some challenges or potential problems of the technology to the organization?
In your opinion, do the benefits outweigh these concerns? Explain.

Your well-written report should be 4-5 pages in length, not  including the cover and reference pages. Use APA style academic writing 

 
Required

Chapter 4: Networks, Collaborative Technology, and the Internet of Things in Information Technology for Management: On-Demand Strategies for Performance, Growth, and Sustainability
Monteiro, E., & Parmiggiani, E. (2019). Synthetic Knowing: The Politics of the Internet of Things. MIS Quarterly, 43(1), 167–184. https://doi.org/10.25300/MISQ/2019/13799
Schahram Dustdar, Surya Nepal, & James Joshi. (2019). Introduction to the Special Section on Advances in Internet-based Collaborative Technologies. ACM Transactions on Internet Technology (TOIT) – Special Section on Advances in Internet-Based Collaborative Technologies, 19(3), 1–4.https://doi.org/10.1145/3361071
Oueis, J., Conan, V., Lavaux, D., Rivano, H., Stanica, R., & Valois, F. (2019). Core network function placement in self-deployable mobile networks. Computer Communications, 133, 12–23.

Read More