BUSI 2231 MSVU Sustainable Marketing Practices Essay: Marketing Answers 2021

BUSI 2231 MSVU Sustainable Marketing Practices Essay: Marketing Answers 2021

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BUSI 2231 MSVU Sustainable Marketing Practices Essay

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Winter 2021
Applied Marketing
Take Home Final Exam
Sustainable Marketing
Overview
Environmental issues have become a major concern for society. Lately there has been a
series of debates, arguments and demonstrations with the aim of pushing governments
and leaders to act on the negative effects of some business practices on the environment.
As marketers, we are supposed to grow our businesses and make profits. We are also
supposed to make sure that the products and services we market to our customers and
the general public are satisfying them not only in terms of their needs, but it also doesn?t
hurt the very environment they live in.
Deliverables
In this project, you are required to research on any company you know whose business
or marketing practices can be deemed as either:
1. ethical (i.e. practicing sustainable marketing) or
2. unethical (i.e. Not practicing sustainable marketing) Meaning the company in
question takes into consideration, environmental issues and the welfare of current
and future society or otherwise.
Critical Issues to Address
1. As part of your work, explain what sustainable marketing is and some of the
principles that governs it practices.
2. Do your research thoroughly and choose a company you are confident falls in this
category of either practicing sustainable marketing or not practicing it.
3. Explain yourself very well to show how well you understand this topic.
4. Show all references.
Key Skills You Will Enhance: Critical Thinking, Research,
G.J. Swaniker
Winter 2021
Applied Marketing
Take Home Final Exam
Sustainable Marketing
ASSESSMENT INFORMATION
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Type: Individual Work
Weight: 30%
Points: 30
Delivery: ?Take Home Final Exam? folder on Moodle
Due Date: April 19, 2021 by 11:00 pm
Length & Space: 5 pages max., 1.5 spaced
Font type: Arial, Calibri, or Tahoma
Font size: 12 points
Citation guide: APA Style
File type: Word Document (DOC or DOCX) or Portable Document Format (PDF
Evaluation Rubric
The work will be graded as follows.
0-9
Work does not strongly relate to the requirements or is inadequate. Information
provided does not clearly show understanding of the topic or subject matter.
10-15
Work met the standards at the most basic level.
16-19
Work is well delivered. Information provided is relevant and adds value to class lessons.
20-24
25-30
Work was extremely well delivered in a creative manner. Information provided was
relevant and added significant value to class lessons.
Expectations were exceeded on every level. Overall, a very impressive work.
G.J. Swaniker

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