Florida International University Short Articles and Videos Comments: Marketing Answers 2021

Florida International University Short Articles and Videos Comments: Marketing Answers 2021

Florida International University Short Articles and Videos Comments: Marketing Answers 2021

Question Title:

Florida International University Short Articles and Videos Comments

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1. Write a comment for each of the following five short articles and videos. You do not need to
be an expert on any of the topics but use your common sense and personal/professional
experiences to add to the professional dialogue.


For PCA-1, view “Perception vs. Reality” on YouTube at https://bit.ly/mmPerception
For PCA-2, view “Master the Art of Conversation: How to Disagree Respectfully” on
YouTube at https://bit.ly/ToDisagree

For PCA-3, read “Facebook’s Sheryl Sandberg Says that You Don’t Have a Personal
Brand. Well, Do You?” on LinkedIn at https://bit.ly/NoBrand or
view it on YouTube at https://bit.ly/NoBrandYT

For PCA-4, view “Using the Stages of Change (Transtheoretical) Model” on YouTube at
https://bit.ly/Guess77

For PCA-5, read “Customer Lifetime Value” on LinkedIn at https://bit.ly/GuessCLV
As you watch/read each video/article, consider how they could apply to your process of
building and managing your professional brand.
Instructions – Part One: The Comment
Note: for each video/article, you must use a different question as the guide for your
comment.
1. Which part of the video/article resonated most with you (or you most connected
with) and how could you use that information or concept in your professional
life?
2. What concept or idea from the video/article have you experienced in the past
and what was your experience?
3. Which point of the video/article did you agree with the most, and why?
4. What is a “hidden gem” or something that few would notice in the video/article,
that you find to be noteworthy/critical/game-changing/enlightening/etc., and
why?
5. What is an addition that you could offer to extend the concepts discussed in the
video/article?
6. How does or could the material in this video/article (or some portion of it) apply
to your industry or field or job position?
7. How could the material presented in this video/article inspire or influence you or
someone else to change your approach to marketing, sales, personal branding,
or behavioral change?
8. What is an aspect of this video/article that gives you a different perspective on
some aspect of marketing, sales, personal branding, and/or behavioral change?
9. Which point(s) of this video/article have you not considered before, and how
could it change your thinking about the topic?
2. For each of the videos/articles, you also will be required to write a comment about
another person’s comment (or another person’s reply to a comment) in a manner that
furthers the professional contribution of the idea or thread portrayed in the
comment/reply. Remember, your replies also should be of a positive nature and should
be thoughtful, intelligent, and, when possible, incorporate concepts learned in the
course and from your experiences. Your goal should be to add to the professional
dialogue.
Complete the following in a document and then save it as a single WORD:
For each of the five PCAs, include the following:
1. Which guide question did you use while formulating your comment for this
article or video? (Write the number and the text of the question, not just the
number please.)
2. Your comment about the video
3. Your comment about another persons comment

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