Pace University Grubhub Marketing Strategies and Tactics Paper & PPT: Marketing Answers 2021

Pace University Grubhub Marketing Strategies and Tactics Paper & PPT: Marketing Answers 2021

Question Title:

Pace University Grubhub Marketing Strategies and Tactics Paper & PPT

Full Question:

here is the presentation(slides) instruction :
Overall, your individual assignment should have:

strategy (target segment + positioning statement)

Comprehensive target persona
Unique? value propositions in your positioning statement
Justification with insights incorporated throughout the strategy
Proper citation of insights (under each slide with an insight, very small font)
Visualization with icons, graphs, charts, and/or photos

tactics (attractiveness tactic + awareness tactic)

Providing details on execution that goes beyond the initial idea stage
Creativity (i.e., Thinking outside the box & Visuals)
Connection to strategy ~can these help with achieving the ideal positioning?
Justification with data-based insights
Proper citation of insights

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